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	<title>Carlo De Agostini [wmln]</title>
	<link>http://wmln.tv</link>
	<description>Carlo De Agostini [wmln]</description>
	<pubDate>Mon, 06 Sep 2010 09:42:10 +0000</pubDate>
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	<language>en</language>
	
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		<title>STEEL Ident</title>
		<link>http://wmln.tv/553113/STEEL-Ident</link>
		<comments>http://wmln.tv/553113/STEEL-Ident</comments>
		<pubDate>Mon, 06 Sep 2010 09:42:10 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">553113</guid>
		<description>CLIENT: NBC UNIVERSAL
art direction, broadcast



The action channel "Steel" owned by NBC universal, asked me to make an Ident to introduce the tv series "IT Crowd". It needed to match their 3d look, keeping red and grays as main colors and the digital/pixel soul of IT Crowd.

After a quick test in Maya I decided to switch to Cinema 4D to archive in an easier way the voxel effect animation that composes the logo. I used After Effects for compositing and final effects.

Original music from the IT Crowd opening sequence, adapted by Daniele Carmosino.


Copyright © 2005-2010 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/ident steel" ); });</description>
		<wfw:commentRss>http://wmln.tv/553113/STEEL-Ident</wfw:commentRss>

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		<item>
		<title>Volley Grand Prix '10</title>
		<link>http://wmln.tv/562720/Volley-Grand-Prix-10</link>
		<comments>http://wmln.tv/562720/Volley-Grand-Prix-10</comments>
		<pubDate>Wed, 11 Aug 2010 15:07:51 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">562720</guid>
		<description>CLIENT: LA7 TELEVISION
art direction, broadcast

Main Title



La7 and its sister channel La7d broadcast the Volley Grand Prix 2010 tournament and asked me to make the promotion and packaging of the event.

The campaign was divided in two main parts, the first aired during the soccer world cup was aimed to say only that there was a mysterious event upcoming, the second was aired three weeks before the first match and revealed that the event was the Volley Grand Prix. During the tournament there was also a weekly promo announcing all the matches on schedule, time and date.

We needed to come up with an idea that fitted La7's identity and its other sport campaigns, but being the event aired also on the sister channel La7d we needed something more light and colorful. Having only 4 players without any opponent and supporters we decided to focus on the athletes doing their best in their official role. We added a female voice and related graphic that enhances the performance and lights everything up.



Promos (Ricezione, Muro, Battuta, Schiacciata)









The promo and main title were shot in one day using a Red one camera and a Canon 5DII, edited in Final Cut and post produced in Adobe After Effects.

Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.


Copyright © 2005-2010 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/Volley Grand Prix 2010" ); });</description>
		<wfw:commentRss>http://wmln.tv/562720/Volley-Grand-Prix-10</wfw:commentRss>

		</item>
		<item>
		<title>LEI rebranding</title>
		<link>http://wmln.tv/551258/LEI-rebranding</link>
		<comments>http://wmln.tv/551258/LEI-rebranding</comments>
		<pubDate>Thu, 05 Aug 2010 16:42:38 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">551258</guid>
		<description>CLIENT: LEI CHANNEL
art direction, broadcast



Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 8)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-01.jpg" border="0" width="600" height="338" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-02.jpg" border="0" width="600" height="338" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-03.jpg" border="0" width="600" height="338" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-04.jpg" border="0" width="600" height="338" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-05.jpg" border="0" width="600" height="338" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-06.jpg" border="0" width="600" height="338" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-07.jpg" border="0" width="600" height="338" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/1628/551258/lei-08.jpg" border="0" width="600" height="338" align="left" /&#62; 
One year after its launch the feminine channel LEI, aired on Sky 125, decided to renew its look. The goal was to increase the awareness of a brand that was missing personality.

"LEI tells the extraordinary emotions of everyday's life and the everyday's emotions hidden behind extraordinaries lives of the women."

I made the restyle of the logo, the onair identity, part of the offair and online, introducing the violet as a main color, a new lettering, a new infographic's system and bumpers. The design is particularly functional to the packaging of the promo in a very easy and fast way without leaving Avid or Final Cut.

Music made by Daniele Carmosino.


Copyright © 2005-2010 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/lei" ); });</description>
		<wfw:commentRss>http://wmln.tv/551258/LEI-rebranding</wfw:commentRss>

		</item>
		<item>
		<title>USA Election day '08</title>
		<link>http://wmln.tv/44784/USA-Election-day-08</link>
		<comments>http://wmln.tv/44784/USA-Election-day-08</comments>
		<pubDate>Tue, 03 Aug 2010 18:29:52 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">44784</guid>
		<description>CLIENT: LA7 TELEVISION
art direction, broadcast



November the 4th 2008, the US Election Day 2008, La7 television broadcasted a series of shows and documentaries to dig in to the history and the facts behind the elections in the United State of America.

I've designed the event logo and a simple bold animation made in Cinema 4D and After Effects.

Audio by Daniele Carmosino.


Copyright © 2005-2009 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/ElectionDay08" ); });</description>
		<wfw:commentRss>http://wmln.tv/44784/USA-Election-day-08</wfw:commentRss>

		</item>
		<item>
		<title>La7 Idents 2009</title>
		<link>http://wmln.tv/547574/La7-Idents-2009</link>
		<comments>http://wmln.tv/547574/La7-Idents-2009</comments>
		<pubDate>Tue, 03 Aug 2010 13:31:44 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">547574</guid>
		<description>CLIENT: LA7 TELEVISION
art direction, broadcast



La7 television aimed to evolve the on-air identity, I was called in to help them out with the new idents and infopages. The goal was to worm up the brand, make it more "real" and closer to the people, avoiding stereotype like pizza and soccer. 

We shot the most of the idents in real locations with some greenback for the extensions in order to obtain the same image La7 was looking for.

Shot with Canon 5D Mark II, Photoshop for the matte painting and After Effects for compositing and color grading.

Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.

Backstage on Flickr


Copyright © 2005-2010 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/idents la7" ); });</description>
		<wfw:commentRss>http://wmln.tv/547574/La7-Idents-2009</wfw:commentRss>

		</item>
		<item>
		<title>BLOG</title>
		<link>http://wmln.tv/509879/BLOG</link>
		<comments>http://wmln.tv/509879/BLOG</comments>
		<pubDate>Tue, 13 Jul 2010 17:48:45 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">509879</guid>
		<description></description>
		<wfw:commentRss>http://wmln.tv/509879/BLOG</wfw:commentRss>

		</item>
		<item>
		<title>La7.tv spot</title>
		<link>http://wmln.tv/422222/La7-tv-spot</link>
		<comments>http://wmln.tv/422222/La7-tv-spot</comments>
		<pubDate>Wed, 16 Jun 2010 14:55:33 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">422222</guid>
		<description>CLIENT: LA7 TELEVISION
art direction, broadcast



La7.tv is the new website where you can watch for free, at high quality and in fullscreen, the repeats of the best programs aired on La7 in the last week.

In this spot we see several common situations where we couldn't watch our favorite show; the waiting room of a dentist, a taxi stuck in traffic, a shower or cooking for an important dinner.

"Te lo sei perso? Vai su La7.tv, la tv in rete quando vuoi tu."
(Eng. Have you missed it? La7.tv, the tv online whenever you want.).

Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.


Copyright © 2005-2010 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/la7 tv" ); });</description>
		<wfw:commentRss>http://wmln.tv/422222/La7-tv-spot</wfw:commentRss>

		</item>
		<item>
		<title>Missione Natura</title>
		<link>http://wmln.tv/375598/Missione-Natura</link>
		<comments>http://wmln.tv/375598/Missione-Natura</comments>
		<pubDate>Wed, 28 Apr 2010 15:49:55 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">375598</guid>
		<description>CLIENT: LA7 TELEVISION
art direction, broadcast



Missione Natura is a docutainment produced by the Italian La7 television presenting nature, environment and animals from a very fascinating point of view, great adventures and world exploration.

The promo highlights the host-biologist Vincenzo Venuto, who is approaching at "Bar Safari", meets his own troupe and calls them to get ready the next adventure "Andiamo!" (eng. Let's go!).

Happily shot at "ZoodelleStar" and the great "Acquario di Genova" with the kind help of the animals. Special thanks to the monkey for its great acting skills and the tiger for not having us for dinner.

Created by Carlo De Agostini and Andrea Livio, audio by Daniele Carmosino.

Backstage on Flickr.


Copyright © 2005-2010 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/Missione_Natura" ); });</description>
		<wfw:commentRss>http://wmln.tv/375598/Missione-Natura</wfw:commentRss>

		</item>
		<item>
		<title>Pianeta Rugby</title>
		<link>http://wmln.tv/235505/Pianeta-Rugby</link>
		<comments>http://wmln.tv/235505/Pianeta-Rugby</comments>
		<pubDate>Sat, 23 Jan 2010 16:07:46 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">235505</guid>
		<description>CLIENT: LA7 TELEVISION
art direction, broadcast



Rugby is back on La7! Championing rugby in this spot is the captain of the Italian team Sergio Parisse, who is watching the game with friends at the pub because is injured. He is so passionate about rugby that he sees it everywhere around him, with even the Earth itself revealed to be the shape of a rugby ball.

The aim of this light-hearted spot, besides confirming La7 as "the TV station of rugby", was to present rugby as an positive, non-violent sport that can be enjoyed by everybody.

Created by Carlo De Agostini and Andrea Livio with Francesco Buono, shot in Rome, Milan and Sondrio, visual effects by Ryan Passmore and audio by Daniele Carmosino.

Backstage on Flickr.


Copyright © 2005-2010 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/Pianeta_Rugby" ); });</description>
		<wfw:commentRss>http://wmln.tv/235505/Pianeta-Rugby</wfw:commentRss>

		</item>
		<item>
		<title>Cine Collection</title>
		<link>http://wmln.tv/186386/Cine-Collection</link>
		<comments>http://wmln.tv/186386/Cine-Collection</comments>
		<pubDate>Tue, 15 Dec 2009 18:16:11 +0000</pubDate>

		<dc:creator>Carlo De Agostini [wmln]</dc:creator>
		
		<category><![CDATA[art direction, broadcast]]></category>

		<guid isPermaLink="false">186386</guid>
		<description>CLIENT: LA7 TELEVISION
art direction, broadcast



Cine Collection is a program that presents "The greatest cult movies ever, from black &#38; white to colors", selected by La7 for its audience. The challenge was to make a main title that in less than 10sec could represent any kind of movie and looked part of the channel's brand identity.

First there is a film projector, it's the symbol of movies, it's emotional and gives immediately the feeling of what is all about. Second "the choice", a warm hand selecting and cutting the films. The hand is also the main character of the channel's identity. Third a script, it's warm, traditional, and looks like the director's or La7's signature of guarantee.

Audio by Daniele Carmosino.


Copyright © 2005-2009 Carlo De Agostini. All rights reserved.$(document).ready(function() { pageTracker._trackPageview("/cine_Collection" ); });</description>
		<wfw:commentRss>http://wmln.tv/186386/Cine-Collection</wfw:commentRss>

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